中国对日本水果出口影响因素分析

Analysis of Factors Influencing China's Fruits Export to Japan

介绍了中国对日本水果出口贸易现状,然后运用改进的CMS模型,分2个层次实证分析中国对日水果出口的影响因素。结果表明,日本的进口需求规模是造成出口波动的最主要原因,其次是中国出口水果的竞争力和产品结构。中国水果在日本市场份额的提升促进了出口增长,但出口的水果类别并没有瞄准日本正确的进口市场,果汁产品的出口比重有待提高。最后,作者根据模型分析的结果和各类水果的竞争力指数,提出促进水果出口的相应对策。

The present situation of China＇s fruit export to Japan was introduced,then the improved CMS model was adopted to conduct empirical analysis of the influencing factors in two levels.The results showed that the size of Japan＇s import demand is the main reason for fluctuations of export,followed by the competitiveness and product structure of China＇s fruits export.The gains of market share in Japan contributed to export growth,but the category of exported fruits didn＇t target at the correct import market in Japan,and the export share of juice should be increased.At last,corresponding measures were provided to promote fruit exports according to results of the analysis and competitiveness index of all kinds of fruits.