基于层次分析法对农产品消费者塑造价值模型的构建

Construction of Value Models of Consumer Creation for Agricultural Products Based on The Analytic Hierarchy Process(AHP)

随着现代经济的竞争加剧和全球化,立足于消费者行为分析的消费者塑造越来越引起商业界的重视和推崇。文章从农产品消费者塑造的含义和特点出发,利用层次分析法的思想提出了农产品消费者塑造的价值模型的指标体系,分析了各指标及关联指标对价值影响的权重,并在此基础上构建出农产品消费者塑造的价值模型,以期为农产品消费者市场的开发和消费者价值研究提供思路。

With the increased competition of modern economy and globalization,consumer creation which based on the analysis of consumer behavior was more and more attentioned and respected by business.Based on the the meaning and characteristics of agricultural product consumer creation,index system of value model of agricultural product consumer creation was put forward through analytical hierarchy process（AHP）,The weights of the indicators and related indicators of impact on the value were analyzed,and value models of agricultural product consumer creation was constructed to provide ideas for development of agricultural product consumer market and research of consumer value.