奥运后浙江省高校学生体育行为研究

Sports Behavior of University Students in Zhejiang Province after Beijing Olympics

通过文献资料研究、实证调查等方法,对北京奥运会后高校学生自身感受体育锻炼行为变化进行分析研究,得出:浙江省高校学生的体育锻炼频率及持续时间增加显著,体育课内锻炼积极性明显增加,课余参与体育锻炼不容乐观,浙江省高校学生的体育消费行为变化较大,半年计体育实物消费支出约为119.1元,劳务消费支出约为107.96元,劳务消费行为变化高于实物消费行为,消费行为趋向合理化。

Through literature studies,empirical researches and so on,an investigation and analysis are conducted on the college students＇ behavior changes of their perceptions of the physical activities after the Beijing Olympics.The results obtained include that university students in Zhejiang province had significantly increased their physical exercise frequency and duration,had evidently improved their enthusiasm in participating the in-class physical activities,and their participation in after-school physical exercises was also in appreciable growth.Zhejiang university students＇ sports consumer behavior had also changed a lot,including that the semi-annual material objects consumption expenditure was about 119.1 yuan,the labor consumption expenditure was about 107.96 yuan,and change of the labor consumption behavior was greater than that of the material objects consumption.Therefore,the consumer behavior was heading for a rational direction.