论中药企业跨国经营战略

On the Transnational Management Strategy of Enterprises of Chinese Materia Medica

目的：探讨我国中药企业实施跨国经营基本战略。方法：分析我国中药企业进行国际合作、跨国经营的必要性和可能性。结果：提出中药企业海外投资和跨国经营的发展战略。结论：在全球经济一体化和医药产业的全球竞争背景下，中药企业应在跨国经营发展战略基础上积极实行国际合作，跨国经营。

OBJECTIVES:To discuss about the basic strategy of implementing transnational management of enterprises of Chinese materia medica(CMM).METHODS:To analyse the necessity and possibility of carrying out internationl cooperation and transnational management of enterprises of CMM.RESULTS:A developing strategy has been put forward concerning overseas investment and transnational management of enterprises of CMM.CONCLUSIONS:In the background of global economic integration and world wide competition of pharmaceutical industry,we should actively persue international cooperation and transnational management of enterprises of CMM.