委婉语在广告英语中的运用

Application of Euphemism to Advertising English

委婉语既是一种语言学现象,更是一种文化现象,它广泛应用于社会生活的方方面面。本文通过对众多英语广告语言的研究,分析了广告制作者如何通过构词,词汇,修辞以及语法等手段将委婉语运用于广告中以使其文约意丰,别致新颖。

Euphemism is a linguistic phenomenon,and more a cultural phenomenon in every aspects of people＇s life.The paper studies how the advertisement makers apply euphemism to the advertising language from the word formation,vocabulary,rhetorical device so as to make it concise and profound in meaning,unique and novel in style.