高校与媒体沟通机制之构想

Conceptions of a Communication Mechanism between Universities and Media Organizations

构建高校与媒体沟通机制,提升社会主义高校良好社会形象,对于加快提高我国教育现代化水平,建设社会主义和谐社会具有重要战略意义。强国必先强教。中国未来发展、中华民族伟大复兴,关键靠人才,基础在教育,而高等教育作为教育的重中之重,是高科技产生发展的最前沿。可以说,高校的发展与形象事关国家的未来走向。要提升高校形象,核心靠自身发展,关键是要理顺高校与媒体关系,建立二者互惠双赢的战略合作机制。但是长期以来,由于传统观念和陈旧模式的影响,高校与媒体沟通还存在诸多问题亟待研究,改革和创新。

The establishment of a communication mechanism between universities and media organizations to enhance the sound social images of socialist universities is of great and strategic importance to the modernization of China＇s higher education and to the construction of a harmonious socialist society.The rejuvenation of education is a must for the rejuvenation of a nation.The key to China＇s future development and the revitalization of the whole Chinese nation lies in talent cultivation,which,undoubtedly,hinges on education.Higher education,which tops the priority list in China＇s education system,is at the forefront of scientific and high-tech development.In a sense,the development and image of universities in a country serves as a barometer of the future destiny of that country.Self-reliance and self-development are at the core of improving the image of universities.Also of key importance is the coordination between universities and media organizations to construct a mutually beneficial strategic cooperative mechanism.However,there have been many problems facing the communication between universities and media organizations for long due to the negative impact of conventional beliefs and outdated modes,which calls for further researches,reformations and innovation in those regards.