寻找听众:中国传播研究的需求与使用

Seeking the Audience:The Needs and Use of Chinese Communication Study

谁是传播研究的听众?本文以这个知识社会学所讨论的问题为视角,回顾了中国传播学30年来寻求学科正当性的过程。为了让"传播学"在中国立足,作为传播学在中国最早的听众,中国的新闻研究者适应现实需求,试图向不同的对象证明传播学的有用性。在这个过程中,中国传播研究一直未能建立起第一代学者所追求的学术独立性和主体身份。如果中国传播研究要向前发展,这一重要问题值得中国的传播研究者深思。

Who are the audience of communication study？ This paper tries to look through this perspective,which is the basic concern of knowledge sociology,to review the 30 years of legitimation of Chinese communication study.To make ＂communication science＂ be acknowledged,Chinese journalism scholars,who are the first group of audience,have tried to adapt communication study to meeting the practical needs of its potential audience and prove the utility of communication study to different target groups.In this process,however,Chinese communication study failed to realize the academic independence and self identity dreamed by the first generation of communication scholars.This is the big issue that Chinese communication scholars should dwell on before they move on.