论产品总代理合同的具体运行

On the Concrete Operation of the General Agent Contract of the Products

产品总代理作为一种新的产品销售方式,有其独特的运行规则,产品总代理合同是规制这一制度的核心。产品总代理合同作为一种无名合同,在合同订立、合同当事人间的权利义务、合同履行等方面有着不同的制度设计。对产品总代理合同进行妥当研究,将使市场主体对市场营销相关法律规制有进一步的期待和需求,这对完善市场秩序,建立市场规制法治有着重要的理论和实践意义。

The general agent of the products,as a kind of new products marketing method,has its unique operation rules.The general agent contract of products is the core to regulate the system.The general agent contract of the products,as a kind of nameless contract,has different system design in the respects of concluding in the contract,allocation of the rights and obligations,the performance of the contract,etc.Appropriate research on the general agent contract of the products will assure that great significance has been attached to it in improving market order and establishing market structure,both theoretically and practically.