摘要
从旅游产品的概念着手,讨论了目前旅游学在旅游产品"价值"问题研究上所存在的不足。结合符号学的观点,提出旅游产品的价值不仅包含使用价值和价值还应包括符号价值。在此立论基础上,进一步对旅游产品符号价值的来源和表现进行探讨。认为旅游产品的符号价值同时源于其"生产"和"消费"两大环节,而旅游产品的符号价值主要表现于其"社会象征性"和"对旅游者个体的特定意义"上。
Starting from the concept of tourism products,discusses the current tourism in the tourism product value.Combining semiotic perspective,the value of tourism products made not only contains the value and value should also include the symbol value.The paper further discusses of the value of tourism products and the performance of the source.That the symbolic value of tourism products at the same time due to production value,and the consumer value,while the symbolic value of tourism products mainly to its ＂social symbolic＂ and ＂the specif ic meaning of individual tourists＂.
出处
《北京第二外国语学院学报》
2010年第9期33-40,共8页
Journal of Beijing International Studies University
关键词
旅游产品
符号价值
社会象征
标志
tourism products
symbol value
social symbol
marker
