浅议汽车品牌文化营销

On Automobile Brand Culture Marketing

对于汽车行业来说,汽车品牌文化营销是一种成本低,持久有效,并且能让厂家领先市场的营销模式。文章主要分析了汽车品牌文化营销的构成要素,论述了汽车品牌的文化定位以及提升汽车品牌文化的途径,即提升品牌新形象、强化品牌老形象,从而指出良好的汽车品牌文化可以有效地促进汽车营销,赢得市场,获得效益。

For the automotive industry,automobile brand marketing is the one with low costs,durableness and effectiveness,manufacturers leading the market.This paper analyzes the elements of automobile brand culture marketing,discusses the orientation and the means to enhance the brand new image,strengthen the brand image of the old to the good brands and finally points out good automobile brand culture can effectively promote the car culture marketing and gain the market and efficiency