基于生态位理论的桂林县域旅游竞争态势研究

The Research of Competing Strategy of Counties in Guilin Based Niche Theory

桂林拥有世界级的旅游资源,其所辖十二县由于各自在旅游资源、交通区位、旅游环境、基础设施等方面存在显著的差异,旅游发展表现出复杂的竞合关系。在生态位理论分析的基础上,以桂林十二县域为研究区域,构建评价指标体系,定量测算旅游生态位宽度,分析县域之间的竞合态势,并提出要提升生态位效能,发挥旅游辐射效应;深化市场细分,旅游生态位的差异化策略;突破发展瓶颈,旅游生态位的特化等优化策略,平衡发展态势,优化生态位发展格局,以期促进桂林旅游业的可持续发展。

Guilin,who has a world-class tourism resources,developed tourism earlierly in China,and has a significant regional economic benefits in tourism.Driven by radiation in Guilin,the 12 counties of Guilin are in full swing to the development of tourism.Because differences in tourism resources,traffic location,tourism environment,infrastructure and so on in each county are significant,the performance of tourism development have Complex relationship of competition.Based on the analysis of the niche theory,the thesis choosed the 12 counties of Guilin for the study area,and constructed the system of indicators to evaluate the niche of tourism of the couties in Guilin.Corresponding the competing situation,this paper gived out the strategy,balanced the situation,and Optimized niche pattern to optimize the development of tourism in Guilin＇couties.