“项目化教学”在高职高专教学改革中的研究与实践

Research and Practice of the Project- Based Teaching in Teaching Reform of Higher Vocational Education

针对高职高专教育改革中存在的问题，文章提出了对课程进行项目化改革的思路，并以《推销理论与技巧》课程为例，探讨了如何通过项目化改革将“学科课程”模式重新构建为“项目课程”模式，达到提高教学质量和培养学生职业能力的目的。

This paper proposes an ideology for project - based curriculum reform in light of the problems existing in the reform of higher vocational education, and discusses how to reconstruct the ＂subject curriculum＂ pattern into the ＂project curriculum＂ pattern through project -based reform by using the course of Marketing Theory and Technique as an example in order to increase teaching quality and foster students＇ vocational ability.