市场调研课程考核方式的探讨

A Discussion of the Assessment of Market Research Courses

考核方式是检验和评价教学目标、教学内容完成情况的主要手段，但目前高职高专的课程考核方式存在一些不足。以市场调研课程为研究对象，探讨如何对课程考核方式改革，建立以能力为核心的综合的学生成绩考核体系。

Assessment is a major method to examine the performance of teaching, i.e. how much are teaching objectives and content are accomplished？ However, currently, there exist some insufficiencies in the course examination in higher vocational education. With the market research courses used as the object of study, this paper discusses how course examination is reformed to establish a competence -based multi -aspect student evaluation structure.