《市场调研与预测》课程改革初探

On the Reform of the ＂Marketing Survey and Forecast Course＂

随着市场经济的发展，企业需要不同层次的市场营销人员，传统的教学已经不能适应新形势下的发展。通过结合企业对相应营销人员的实际要求、学校培养目标定位以及生源情况，发现目前存在的教学问题，对《市场调研与预测》课程的教学内容、方法及成绩评定方法进行初步的改革及探索。

With the development of market economy, enterprises need different levels of marketing staff. Conventional teaching method cannot adapt to new situation any longer. In light of enterprises＇ demand for marketing staff, school＇ s training objective and students＇ situation, this paper analyzes the existing teaching problems, and discusses the teaching tasks and method and students performance rating of the ＂Marketing Survey and Forecast Course＂.