南阳市城市营销SWOT分析

SWOT ANALYSIS ON CITY MARKETING ENVIRONMENT OF NANYANG

随着城市间对资源竞争的不断加剧,很多城市采用营销企业的方法对城市进行营销。作为中部区域的中型城市之一,南阳也需要通过制定合适的城市营销策略使城市的竞争力不断提高。本文采用SWOT模型对南阳城市营销环境进行分析,指出了南阳城市营销的优势、劣势、机遇和威胁,以期有助于南阳城市营销策略的制定。

With the drastic competition among cities,many city governors market cities in enterprise marketing’s way.As a medium city in medium region of China,Nanyang also needs to improve its competitive abilities by using city marketing strategies.In order to find out the suitable city marketing strategies for Nanyang,the city marketing environment of Nanyang is analyzed by the SWOT model,and its strengths,weaknesses,opportunities and threats are identified as well.