摘要
基于科技接受模型和创新采用理论,构建了消费者创新采用意愿研究模型,并以3G手机为例,通过国内6大城市313份有效样本,利用相关统计分析和结构方程模型对理论假设进行了检验。研究表明,信息来源、消费者创新性与创新采用意愿显著正相关;认知有用性、产品的兼容性和可观察性对创新采用意愿有显著正向影响,而认知易用性与采用意愿无显著相关性,为个体消费者采用行为研究提供了新的解释。
The innovative adoption intention study model is built up according to former innovation adoption theory. This paper took an empirical study on 3G mobile phones,and received 313 valid samples from six cities in China. By using statistical analysis and structural equation model,the hypothese of theoretical models are tested. The study shows that the Technology Acceptance Model has a good prediction capacity. Information source and consumers innovativeness have significant positive correlation with innovative adoption intention, and there are significant positive correlations between perceive usefulness, compatibility,observability repectively with innovative adoption intention, while perceive ease of use has no significant impact on attitude and adoption intention,which offers new explanations for the innovation adoption study.
出处
《科技进步与对策》
CSSCI
北大核心
2010年第18期86-90,共5页
Science & Technology Progress and Policy
基金
2009年度中国矿业大学社会科学基金项目(2009W9)
关键词
创新采用
采用意愿
科技接受模型
3G手机
Innovation Adoption
Adoption-willingness
Technology Acceptance Model
3G Mobile Phone
