营销渠道跨组织信息系统的开发与使用:基于软件工程的框架

Inter-organizational System Development in Marketing Channel:A Framework based on Software Engineering

文章提出一个基于软件工程的,专门针对渠道管理活动的IOS系统开发与使用框架。该框架分为系统设计、系统实现和系统运行三个阶段。这三个阶段按照文章提出的快速开发和迭代开发的混合模型可以首尾相连成为一个圈。通过该框架,不但利于IOS开发人员理解渠道管理活动,开发出真正适合渠道管理的IOS,而且也利于市场人员真正能使用IOS提高渠道管理效率。

This paper proposed a software engineering-based framework for Inter-organizational System（IOS） used in marketing channel.This framework included three phases,which is system design,system implementation and system running.The three phases circled together according to the mixed software development model（iteration and rapid prototyping）.This framework is not only helpful for the system developers to understand the marketing channel activity,but also helpful for the system users to enhance the efficiency of marketing channel management.