竞争性战略联盟中企业联盟能力影响因素的实证研究

The Empirical Study on the Factors Based on Coopetitive Strategic Alliances

经济全球化的发展、市场竞争的加剧,使得越来越多的企业开始对其竞争关系进行战略性的调整,由纯粹的竞争关系逐步转向竞争与合作并存的关系,竞争性战略联盟由此受到人们的关注,组建竞争性战略联盟成为企业迅速发展壮大的一条"捷径"。为了在联盟中获得最大化的收益,企业开始关注自身能力的建设,以期在联盟中获得比联盟伙伴更多的收益。文章对竞争性战略联盟中影响企业联盟能力的因素进行实证研究,探索出影响企业联盟能力的主要因素,为企业提升联盟能力寻求理论支持。

With the development of globalization and the deepening of the market competition,more and more enterprises begin to adjust their competitive relations strategically,gradually from the initial competitive relations to the competitive and cooperativerelations.Therefore,coopetitive strategic alliances have attracted great attention,and the establishment of coopetitive strategic alliances has become a＂shortcut＂for enterprises to enhance their strength.In order to acquire the biggest profit,enterprises begin to attach importance to their own situation so that they can win more profits than their alliances.An empirical study on the factors that influence enterprise alliances＇capability in coopetitive strategic alliances is conducted.The objective of this dissertation is to explore the major factors that influence enterprise alliances＇capability and provide a theoretical support for enterprises to improve their alliance capability.