关于石油企业多种经营问题的思考

Analysis of the Diversified Economy in Petroleum Enterprises

知识经济的逐步到来，对石油多种经营的发展提出了新课题。作者从如何研究市场，确定产品的市场定位；如何分析环境，确定多种经营产业结构；如何立足未来，对多种经营企业进行调整改造等三个方面，作了比较透彻的分析，提出了相应的对策。

The coming of knowledge economy era poses a newproblem to the development of diversified economy inpetroleum enterprises. This paper analyzes the petroleumdiversified economy in the following aspects : how toinvestigate the market to determine the position ofproducts in the market, how to analyze the marketenviroment to determine the industrial structure ofdiversified economy, and how to adjust and reformEnterprises of diversified economy. Appropriate measuresthat should be taken are also presented in this paper.