川菜文化的社会分层功能及影响因素研究

Social Stratification Function of Chuan Cuisine Culture and Its Influencing Factors

通过对成都地区消费者关于川菜文化消费观念和行为的调查,发现川菜文化社会分层功能集中体现在川菜消费认知和行为与消费者个人和客人的社会身份地位密切相关,川菜文化的符号消费价值胜过其实用价值,具有炫耀性、品位性、区隔性、类别性特征。川菜、阅历、面子和交际是影响川菜文化社会分层功能的四个重要因素,正是阅历、面子和交际为代表的消费的社会性成为川菜文化社会分层功能最深刻的内在根据,川菜企业和消费者共同建构了川菜文化的符号价值,呈现出川菜企业和消费者社会分层的现实表象。本文的发现为川菜文化与社会分层的密切关系提供了一个消费社会学的实证分析文本。

Investigation into the Chuan cuisine culture consumption ideas and behavior amongst the consumers in Chengdu reveals that the social stratification function of Chuan cuisine culture mainly lies at the correlation between consumption recognition and behavior and the consumers＇ and guests＇ social status. The symbol consumption value of Chuan cuisine culture overweighs its practical value, bearing such characteristics as splurge, taste, distinction and categorization. Chuan food, experience, face and communication are four factors influential in Chuan cuisine culture. The consuming sociality represented by experience, face and communication are the most in - depth basis for the social stratification function of Chuan cuisine culture. The symbol value of Chuan cuisine culture is co -constructed by Chuan food industries and consumers, which presents the social stratification reality between Chuan cuisine culture and consumers. The findings in the article provide an empirical analysis texture of consumption sociology which justifies the correlation between Chuan cuisine culture and social stratification.