8Aaker, Jennifer L., 1997, "Dimensions of Brand Personality", Journal of Marketing Research, 37(3), pp. 347-356.
9Aupperle, Kenneth, Archie Carroll and John D. Hatfield, 1985, "An Empirical Examination of the Relationship between Corporate Social Responsibility and Profitability", Academy of Management Journal, 28 (2), pp. 446-63.
10Becker-Olsena, Karen L., B. Andrew Cudmoreb and Ronald Paul Hill, 2006, "The Impact of Perceived Corporate Social Responsibility on Consumer Behavior", Journal of Business Research, 59, pp. 46-53.