社会变迁对当代体育视觉文化发展的影响

The Impact of the Social Change on the Development of Modern Sports Visual Culture

本文运用文献及视频资料,采用逻辑分析等方法论述了影响当代体育视觉文化发展的因素,揭示体育视觉文化是整个社会向前发展过程中多种因素共同作用的结果,并深深渗入到现代社会人们的生活中。体育视觉文化的发展归根结蒂是由于科技的进步、生产力的发展以及大众文化的形成,它是社会向前发展中的必然阶段。最后,本文从视觉表达层面还对北京奥运会开闭幕式进行了分析。

By using documentary, video data and logical analysis methods, the author analyzes the influencing factors of the development of modern sports visual culture. It reveals the fact that sports visual culture results from many different factors during the process of the social develop- ment. It has been deeply infiltrated into people＇s everyday life. The development of it is due to the advancement of technology, development of productive forces and the formation of mass culture. It＇s the inevitable result of social advancement. At last, the author also analyzes the opening and closing ceremonies of Beijing Olympic Games from the aspect of visual expression.