论市场经济条件下体育公共关系的结构、特点和功能

On the Structure,Features and Functions of Sport Public Relations under the Condition of Market Economy

论述了在市场经济条件下体育公共关系的本质含义,以及它所具有的结构、特点和功能;明确了体育公共关系的实质,即体育个体和群体的公共关系是客观存在的关系,不仅是有关活动主体的互利关系;而且是生存、发展、提升的关系,同时还是有关主体创造活动的内部条件和外部环境问题。

The thesis illustrates the essential sense, structure, features and functions of sport public relations under the condition of market economy. It makes clear the nature of sport public relations, that is, the public relations between individual and group in sport are the relations existing objectively, in which relevant activity subjects not only inteq3ret one another but also co - exist, develop and promote one another. Meanwhile, the relations involve the internal conditions and external circumstances of the activities created by relevant subjects.