长株潭地区旅游网站用户满意度实证分析

The Study on the Customers' Satisfaction of Tourism Website in ChangZhuTang Area

对长株潭地区旅游旅游网站用户满意度的实证分析表明,用户满意度与网站的电子商务功能、网站便捷性、网站美观度、网站信息内容质量及网站客户服务的相关性较强,与网站安全性的相关性较弱,且整个长株潭地区旅游网站用户满意度平均值为2.12,介于较满意和一般之间。根据实证分析结果,需要尽快完善网站的电子商务功能,注重网站的用户体验,开展移动电子廉务服务,提升网站服务水平以提高长株潭旅游网站用户满意度。

The empirical study shows that customers＇ satisfaction of tourism website has great relationship with the e-commerce function,ease,aesthetics,content quality and service of website and little relationship with the safety of website.So we propose to improve the website in the ChangZhuTan by perfecting the e-commerce function,paying attention to users＇experience,offering convenient e-commerce service.