如何提高西方经济学的教学效果——以市场营销专业为例

How to Improve the Teaching Effect of Western Economics——A Case of the Major of Marketing

在西方经济学的教学过程中,授课教师应改变对不同专业学生采用同样的教学内容、方式与手段的做法,应结合不同专业学生的特点,采取相应的措施。文章从西方经济课程和市场营销专业学生的特点入手,探讨了提高市场营销专业西方经济学教学效果的途径。

In the teaching process of western economics,teachers should change their method in which the same content of courses,teaching method and measures are used for students of different majors and appropriate measures should be taken in the light of the characteristics of students from different majors.This article has approached the ways of how to improve the teaching effect of western economy for the major of marketing by taking the characteristics of the course of western economics and the students of the major of marketing as the point of departure.