摘要
依据近年来出现的各种电影与广告结合的典型案例探析电影与广告结合后的优越性与存在的众多问题,并力图找出问题解决的方案和对策。
In this paper,based on a variety of films in recent years combined with the advertising of a typical case of the film combined with the advantages of advertising with many problems and seek solutions to identify the problems and countermeasures.
出处
《河南机电高等专科学校学报》
CAS
2010年第3期71-74,共4页
Journal of Henan Mechanical and Electrical Engineering College
关键词
电影
广告
现状
对策
films
advertising
the current situation
countermeasures