苏南地区中等城市红色旅游研究——以常州市为例

On the Development of Red Tourism Industry——Taking Changzhou City for Example

发展红色旅游是一项涉及政治、经济、文化及社会建设的重要工程。盘点苏南地区常州市红色旅游资源的分布及发展状况,存在资源总量一般、开发不足、总体规划缺位、宣传力度不大及专业人才匮乏等现实问题。应通过制定恰当的开发战略,采取有力的政策措施,运用市场化经营模式,提升常州旅游产品整体档次,融入环太湖红色旅游区。

The red tourism industry development is an important project involving in the construction of politics,economy,culture and society.From the resource distribution and the development situation of red tourism of Changzhou,some problems can be found,such as poor resources,lack of overall plan,poor development,lack of advocacy,short of professionals,etc.Some measures should be taken to promote the grades of tourism products in Changzhou and to speed up the formation of the Taihu red tourism area,such as the selection of appropriate development strategies,the adoption of effective policies and measures and the introduction of market-oriented operation model.