3FombrunCJ,GardbergNA,SeverJMThereputationquatient:amuhi-stakeholder measure of corporate reputation [J].The Journal of brand management, 2000,7 ( 4 ) : 241-255.
4Schwaiger Mcomponents and parameters of corporate reputation an empirical studv[J].Schmalenbach business review, 2004,56( 1 ) :46-71.
5Davies G, Chun R, Silva R V D, et al. A corporate character scale to assess employee and customer views of organization reputation [J]. corporate reputation review, 2004,7 ( 2 ) : 125-146.