摘要
河北省是文化资源大省,但不是文化产业强省。在产业结构转型,大力发展绿色产业的经济环境下,冲破束缚,解放思想,充分利用优势资源,依靠科技进步,树立品牌意识,助推文化产品升级,加大市场营销已成为河北省文化产业竞争力提升的必由之路。
Hebei is the large province of culture resource,but not the strong province of the cultural industry.Make the transition in the industrial structure,develop the economy of pollution-free industry under the environment in a more cost-effective manner,break through and fetter,emancipate the mind,fully utilize the superior resources,depend on the scientific and technological progress,establish brand consciousness,help and push the cultural product to upgrade,strengthening the marketing has already become the only way that cultural industry competitiveness of Hebei has promoted.
出处
《特区经济》
北大核心
2010年第9期71-72,共2页
Special Zone Economy
基金
河北省社会科学基金项目(项目编号:HB09BZX009)资助
关键词
合作
资源整合
挖掘特色
营销策划
竞争力
Cooperation
Integration of resources
Excavate distinguishing features
Marketing strategy
Competition power