世纪末丰田公司的国际商务战略分析

International Business Strategic Analysis of Toyota at the End of the Century

本文综述了90年代后半期丰田公司的国际商务战略及其最新变化—即在国内市场加强研究与开发、改革生产和销售的战略以及在国外市场有的放矢、以点带面的投资与扩张战略。

Toyota's international business strategy in the late 1990s and the current changes-strengthening domestic market, improving production and sale strategy and expanding foreign market are stated in this paper.