市场导向等影响因素与联盟绩效的关系研究

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摘要文章在前人研究的基础上,指出市场导向是联盟绩效的重要影响因素,并首次推出揭示伙伴的市场导向、资源互补、关系资本、联盟市场导向等因素与联盟绩效间关系的概念模型,提出了各影响因素相互间及与联盟绩效间关系的一系列假设,以期丰富相关理论并为实践中提升联盟绩效提供新的启示。

作者杨海军

机构地区中国人民大学商学院

出处《统计与决策》 CSSCI 北大核心 2010年第18期69-71,共3页 Statistics & Decision

关键词市场导向资源互补关系资本信任承诺联盟市场导向联盟绩效

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统计与决策

2010年第18期

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