浅议中国滨海城市旅游形象塑造原则

A PRELIMINARY STUDY ON THE CREATING PRINCIPLES OF TOURIST IMAGE OF COASTAL CITY IN CHINA

从城市旅游形象的形成因素出发，分析滨海城市塑造旅游形象的依据，初步探讨了我国滨海城市旅游形象塑造原则：主题性原则、独特性原则、针对性原则、系统性原则等。

According to forming factors of urban tourist image, this paper analyses the basis for how to create tourist image of coastal city and initially probes into the creating principles of tourist image of coastal city in China.