山东滨海旅游项目开发的研究

THE STUDY ON THE TOURIST PROJECT DEVELOPMENT IN THE SEASHORE AREA OF SHANDONG PROVINCE

山东半岛拥有长达３１２１ｋｍ漫长的海岸线，海洋旅游资源十分丰富，这里气候冬少严寒，夏无酷暑，海岸风光优美，优质沙滩众多，有闻名遐尔的沿海名山和绮丽海岛，在我国亚热带、温带海岸中，开发利用的前景比较乐观。山东滨海旅游业应以旅游项目的开发来带动发展，在旅游项目开发上，必须避免当前旅游业发展中出现的低水平盲目重复建设和低质低效、粗放式经营的问题，以重点项目带动整体发展，突出海洋优势，大力开发海陆观光、海滨度假和康复疗养、会议、海洋科学考察、海岛生态旅游、渔村民俗旅游，以及海上体娱活动。应在旅游度假区项目开发、海岛旅游开发和海上游艇旅游项目开发方面有所突破。山东滨海旅游项目的开发必须在可持续旅游发展的总原则之下，遵循保护生态环境；统筹规划，重点开发；优化产品结构；开发保护，形成互动；加强合作，利益共享的原则。在新的经济环境下，积极探索沿海旅游开发的新模式，充分运用市场机制，使旅游资源配置与开发更加市场化。

Shandong Province is abundant in tourist resources in the seashore area, such as the mild climate and sunshine, clean beaches and seawater, beautiful islands, fancy coastal landforms, local animal and plants, and cultural and historical resource. Based on the resource potential, the tourist projects should be focused on the development of seaside resorts, islands' sightseeing, ecotourism, cruising, outdoor activity and entertainment facilities. In order to gain sustainable development of tourism, the planner and the developer must pay attention to the environmental and ecological conservation of the coastal area.