摘要
国内3G终端市场正处于起步发展阶段,3G终端销售组织主要继承了2G时代的渠道及模式。在3G终端品种较少、价格相对高的背景下,现有模式日益显露出其局限性,并成为阻碍3G终端潜在购买力加速释放的因素之一。文章将分析3G终端现有销售组织中的问题及不足,并对其改进策略进行探讨。
Chinese domestic market of 3G handset is in primary development. 3G handset distributing organization is following 2G handset＇s, which is unfit for 3G handset distributing. This article analyses the problems of the existing 3G handsetdistributing organization, and discusses the improvements.
出处
《电信科学》
北大核心
2010年第9期42-45,共4页
Telecommunications Science
关键词
3G终端
应用
销售组织
3G handset, application, distributing organization
