我国外贸出口品牌战略再思考

Rethinking of China's Exports Brand Strategy

品牌缺失一直以来都是我国外贸出口存在的主要问题之一。为了推动我国出口贸易的进一步发展,增强出口产品的国际竞争力,有必要加大出口品牌战略的实施力度,进一步加强出口品牌创建工作。通过分析我国外贸出口品牌存在的问题,从政府和企业两个方面提出品牌建设对策,对出口品牌战略的实施具有积极的意义。

The brand has always been the absence of China＇ s exports, one of the major problems faced by, in order to promote the further development of China＇ s export trade and enhance the international competitiveness of export products. It is necessary to increase the export intensity of implementing the brand strategy to further strengthen the export brand building work. This paper analyzes China＇ s export brand problems, puts forward brand - building measures in the view of government and enterprises, these responses to the implementation of the strategy of export brands is of great positive meaning.