装潢广告设计教学中的创造性思维培养

On the Cultivation of Creative Thinking from Teaching of Decorative Advertising

在新时代背景下,装潢广告设计教学越来越重视创新性思维的培养。运用"大脑地图法"、"联想法"等手段,可以训练学生的创造性思维,锻炼学生的想象力和创新能力,激发学生的创作灵感,从而获得装潢广告设计的"设计眼"。再结合新奇的表现手法,定可以创作出有创意、有吸引力的装潢广告设计作品。

Against the backdrop of a new age, the cultivation of creative thinking is put to a more important position in the teaching process of decorative advertising. Creative thinking can be enlightened and trained through some methods such as ＂brain mapping＂ or ＂association＂, which can cultivate students＇ ability of imagination and innovation and stimulate their inspiration so as to gain the sources of designing. Combining with some special techniques of expression, students are sure to creative more innovative and attractive decorative advertising.