以实地调研为基础的工商管理案例教学研究

Research on the Case Study of Business Administration Based on the Field Survey

实地调研是工商管理案例教学的微观基础,是培养务实型管理人才的有效途径,在分析现有工商管理案例教学存在问题的基础上,强调实地调研的重要性,明确以实地调研为基础的工商管理案例教学的目标与特色,并按照系统机理构建教学体系,设计评价指标,用以衡量其运行效果。

Field survey is the microeconomic foundation of business administration＇s case study and the effective path to devel- op practical talents. Based on the analysis of existing problems to the case study of business administration.The paper stresses the importance of field survey; clarifies the objective and characteristic of business administration＇s case study, and constructs the edu- cation system in accordance with the principle of system, designs the evaluation indicators to measure operating efficiency.