产业融合视角下体育旅游产业发展研究

On development of sports tourism industry under view of industry convergence

明确了体育旅游产业融合的概念、内涵及类型,认为体育旅游产业融合的动因是体育旅游产业发展驱动要素的跃升、体育旅游的体验性、经营者对经济性回报的追求,体育旅游产业融合具有成本、融合效应、创新优势,当前体育旅游产业融合的障碍主要是制度障碍、中介服务障碍、能力障碍和需求障碍,在此基础上提出了促进体育旅游产业融合的有关对策。

It defined the concept and meaning as well as the type of sports tourism industry convergence,and thought that the sports tourism industry convergence were motivated by the development of sports tourism industry-driven elements and sports tourism experience as well as the enterprise pursuit of economic returns,sports tourism industry convergence with the advantages of cost,integration effect and creation.The current obstacles to sports tourism industry convergence are institutional barriers,intermediary services barriers,ability obstacles and needs capacity barriers,based on it the countermeasures to promote sports tourism industry convergence were put forward.