摘要
随着社会经济的发展,我国体育市场要想更好地适应市场经济发展形势,在社会经济发展中发挥更加重要的作用,需要进一步厘清当前体育市场发展所面临的问题。研究通过对我国体育市场发展路径选择的机理分析和体育市场发展的制度变迁方式选择的分析,提出了我国体育市场发展的合理选择路径。
With the development of our society and economy,how the sport market of China to better adapt the development trend of market economy and therefore play a more important role in the development of social economy,we need to make it clear what are the problems in the development of sport market currently.This article reasonably raised the choice of sport market route,by analyzing the mechanism of choosing sport market route of China,and by analyzing how to choose the transition way of sport market system.
出处
《山东体育学院学报》
CSSCI
北大核心
2010年第8期8-13,共6页
Journal of Shandong Sport University
基金
国家社科基金项目(项目编号05BTY012)
关键词
体育市场
产业
制度变迁
路径
sport market
culture
system transition
route