消费文化中艺术的传播与价值

Dissemination and Value of Art in Consumer Culture

消费文化中,传播技术和大众媒介迅速发展,媒介不再只是传播的一种工具,而是社会、文化得以发展的核心因素。艺术也在传播的影响下衍生出新的价值:由于复制技术而产生的展示价值,由于大众传媒而产生的符码价值,由于数字媒介而产生的参与价值。

In the consumer culture, because of rapid development of dissemination technology and mass media, medium is not only a tool of communication, but also the core factor for social and cultural development. Art also produces new value under the influence of dissemination ： presentation value resulting from copying technol- ogy, code value resulting from mass media and participation value resulting from digital media.