西安境外游客的时空动态及市场拓展研究

The study of dynamic of time and space of the oversea tourists in Xi′an and the market expansion

西安境外游客数量的变化，可用年线、３年线、５年线之间的关系进行分析，变化趋势与全国总量及相关旅游城市的数量密切相关，并已形成稳定的客源地和相对稳定的客源构成。同时认为西安旅游市场拓展的基础，在于选取最有吸引力的旅游资源进行深层次开发，应积极进行经营时间、产品结构、客源地和销售渠道的进一步拓展。

the changes of quantities of the oversea tourists in Xi′an can be analysed in terms of the year line, such as three year line and five year line. The trend of changes, the total quantity of tour cities has been formed. The basis of the development of Xi′an tour market lies in that the most attractive tour resoures must be developed. At the same time, the time of operation, the structure of product, the source of tourist and the place of marketing should be actively expanded.