9Chapman, G. B., and Johnson, E. J. The Limits of Anchoring [ J ]. Journal of Behavioral Decision Making,1995 ( 7 ) :223 -242.
10Brian Wansink, Robert J.Kent,Stephen J.Hoch.An Anchoring and Adjustment Model of Purchase Quantity Decisions [ J ].Journal of Marketing Research,1998,Vol.35,No.1 (Feb.,1998):71-81.