高校学术会议旅游市场开发初步研究

Preliminary Study on the Market Development of University Academic Convention Tourism

金融危机导致会议业务量明显缩水,会议旅游需要开发新市场。首先对高校学术会议进行现状分析,指出开发高校学术会议旅游市场的可行性和必要性。结合高校学术会议连续性强、稳定性高、季节差异明显、会外人员多、影响大等特点,提出高校学术会议旅游市场开发思路,希望能对会议旅游的可持续发展提供一些帮助。

Because the financial crisis causes the conference shrinkage obviously, the convention tourism needs to develop the ne~~ market. Firstly the article carries on the present situation analysis to the university academic conference, and points out the feasibility and the necessity of the development of university academic conference tourism market. Combining the university academic conference＇ s characteristics, such as strong continuity, high stability, this paper proposes the thoughts of its tourism market development, and hopes to provide some helps to sustainable development of the convention tourism.