供应链定价分析模型

Analytic Model of Supply Chain Pricing

讨论单一买家与单一卖家的简化供应链模型,并分别考虑了非合作定价与合作定价两种情况。针对非合作定价情况,应用静态博弈理论寻求其Nash均衡点。针对合作情况,将问题转化为求解整体利润函数的极值。通过对比以上两种情况的计算结果,得到合作定价整体利润更高的结论,并进一步讨论了协调方案与协议稳定条件。

The paper studies the simplified supply chain model with a single buyer and seller and investigates the situations of cooperative pricing and uncooperation pricing respectively.With uncooperative pricing,static game theory is employed to locate the Nash equilibrium point; with cooperative pricing,the problem is transformed into a quest for the extreme values of the function of the overall profit.Through a comparison of the two situations,it is concluded that the cooperative pricing can drive up the overall profit of the supply chain,then the coordination scheme and agreement conditions are discussed which will be of certain referential value for enterprises within supply chain in coordinated pricing.