3Jarvenpaa S L, Todd P A. Consumer reactions to electronic shopping on the World Wide Web[J], Int J Electronic Commerce, 1996, 1(2): 59- 88
4Vincent-Wayne Mitchell. Consumer perceived risk.:conceptualizations and models[J], European Journal of Marketing, 1999(55): 163-195
5Sandra M. Forsythe, Bo Shi. Consumer patronage and risk perceptions in Internet shopping[J], Journal of Business Research, 2003 (56):867-875
6[1]Bauer R A.Consumer behavior as risk raking[C]//Dynamic Marketing for a Changing World,Proceedings of the 43rd Conference of the American Marketing Association.1960:389-398.
7[2]Mitchell V W.Consumer perceived risk:conceptualizations and models[J].Eur J Mark,1999,33(1/2):163-196.
9[5]Cheung C,Lee M K O.Trust in internet shopping:a proposed model and measurement instrument[C]//In the Proceedings of the 6th American Conference on Information Systems,2000,681-689.
10[6]Fishbein M,Ajzen I.Belief,attitude,intention,and behavior:An introduction to theory and research[M].Reading,MA:Addison-Wesley,1975.
