漳州市健身俱乐部市场营销的影响因素和对策

The Influence Factors and Countermeasures of Body-building Club Marketing in Zhangzhou

运用文献资料法、访谈法和问卷调查法等方法对漳州市几所大、小型健身俱乐部的营销情况进行调查和研究.研究表明,健身俱乐部的产品质量、产品价格、对会员的态度以及教练员的素质等都可以影响健身俱乐部的市场竞争,并针对这些影响因素提出了提升漳州市健身俱乐部市场竞争力的对策与建议,为漳州市健身俱乐部的发展提供参考.

The application of some methods such as documentation,interview and questionnaire,to investigation and researching the sell circumstance in some clubs for body building in zhangzhou.The research indicates the product’s quality,price,the attitude to the members and the coachs’scharacter can influent on clubs’market competion.Directed against to those influence,some countermeasure and suggestion have been put forward to improve the clubs’market comprtion and give the reference for clubs’development in zhangzhou.