3G时代传统出版业开发手机出版市场的策略

On Mobile Publishing Market Development Strategy for Traditional Publishing Industry in the 3G Mobile Phone Era

从目前国内的手机出版市场来看,传统出版业并没有形成系统的产业规划和发展战略。本文从传统出版业的角度出发,从手机媒体的特性、专属内容、专业人才、制式标准、强强互动等方面积极探索传统出版业开发手机出版市场的策略。

The domestic mobile publishing market shows that the traditional publishing industry hasn＇t formed its systematic industrial planning and development strategies for such a new medium.From the perspective of the traditional publishing industry,this paper actively explores its mobile publishing market strategies in the aspects of the mobile media features,exclusive content,professionals,system criteria,powerful interaction,etc.