丽江古城真实性与商业化辨析

Authenticity and Commercialization Analysis of Lijiang Ancient City

丽江古城从唐朝以来就是茶马古道重镇,有着深厚的商业传统,商贸文化是古城文化的重要组成部分。运用"真实性"理论探讨古城真实性和商品化的内涵,并力图寻求两者之间的平衡,提出相应的建议,以获得古城旅游开发过程中经济发展与文化保护传承的双赢策略。

With deep business traditions and from the Tang dynasty,Lijiang ancient city is the important town of Tea Horse Road,and its business culture is an important part of ancient culture.With the rapid development of tourism and speeding up commercialization process in Lijiang,the location of ancient city becomes the focus.By the use of ＂authenticity＂ theory,the paper explores the contents of authenticity and commercialization about ancient city,and tries to find a balance between the two,makes recommendations to get a win-win strategy for economic development and cultural heritage conservation in the process of tourism development.