昆明酒店式公寓开发现状与对策研究

The Current Situation and Countermeasure for the Development of Kunming's Hotel-Style-Serviced Apartment

酒店式公寓以其"酒店式的服务,公寓式的选择"这一特质逐渐成为大众的选择、商家的投资热点。昆明酒店式公寓开发面临较好的机遇与选择,科学制定其开发策略,能有效提升昆明的品牌形象,促进其跨越式发展。

In recent years,the hotel-style-serviced apartment has made its specialty with the ＇hotel-style service,apartment-style choice＇.It has gradually become a masses choice and investment focus of the businessman.The connotation of serviced apartment of Kunming＇s hotel-style-serviced apartment is defined so that the countermeasure for its development shall be put forward through SWOT analysis.