摘要
在近三十年来电视栏目化传播的促进下,主持人逐渐成为一档栏目的名片,名牌栏目主持人更成为职业标杆。从上个世纪90年代末开始,高速发展的栏目化传播成就了主持人至高无上的地位和作用,更催生了名主持人不可撼动的传播效应。但几乎所有的名主持人都有一个共性,那就是需要在时间和经验的不断累积之下成长起来,这样的过程对应当前电视栏目的"快消品"的属性显然是难以匹配的。因此,近两年推出的电视栏目中所出现的群体主持模式便显现出了其在栏目化传播中别具一格的美学意义和实用价值。
Host has been a visiting card of a column by the acceleration of TV column dissemination in recent 30 years, and host of favorite column becomes a professional mark. From end of 1990s, column dissemination de- veloped at high speed contributes to the sovereign level and use of hosts, and produces unshakeable dissemination effects. Almost all the hosts share a common that they are growing up by continuous accumulation of time and expe- rience, but such process is obviously not matched with ＂fast rhythm＂ of presenting TV column. Therefore, group hosting mode of TV column has appeared in recent years, and it shows unique aesthetic meanings and practical val- ues in column dissemination.
出处
《绵阳师范学院学报》
2010年第7期90-94,共5页
Journal of Mianyang Teachers＇ College
